Copywriting - engaging and concise text with the primary goal of advertising

Copy can be adapted to many different formats, including websites, print ads, email sequences, social media posts, and landing pages. Copywriting services also include market research, and can include SEO best practices when relevant

Content Writing - web content, not necessarily with the goal of making sales

Includes blog posts, articles, email newsletters, web pages, or social media posts such as tweets, instagram captions, or reddit posts. Content services also include market research and SEO keyword optimization.

Improving upon client-written content through a review of technical errors. This can include basic issues such as spelling or grammatical errors, and at a more advanced level can also include a review of readability, ensuring the content is concise and logical