Contour406 needed a landing page, a promotional email, and Facebook ads to promote their free CoolScultping event, “A Cool Night Out.” For this project, I wanted to create copy that was relatable but had a sense of urgency. I was tasked with changing the copy of the initial email and landing page, which had a lot of issues. There were several technical errors, and the copy itself was not presenting a clear message. I reworked the copy to be more concise and compelling, while keeping the tone and message of the original text. Below is the published landing page, before and after samples of the landing page and email copy, and a Facebook ad sequence leading up to the event.