Liz Caven, a Naturopath, tasked me with creating an informative and promotional email newsletter to send to her patients and to be distributed by a local marketing company to potential new clients. The goal of these newsletters is to keep her patients up-to-date on current wellness trends and to promote upcoming paid programs that her clinic will be hosting. For this project, I wanted to keep a tone of professionalism, and incorporate links to reliable, related external content to increase credibility. I suggested breaking the newsletter into sections to avoid the content coming across as too sales-oriented and to ensure that there will always be content that is useful to the recipients. This is an ongoing project.